As the first marketing manager at Boston Children’s Hospital to develop a strategic service line marketing plan, I worked collaboratively with disparate stakeholders to understand their goals and challenges. This resulted in the development of nine unique product areas for the neurosciences service line. At the institutional level, we were successful at building a consensus in support of our department that persists today.

We also formed an effective marketing and communications team to execute this plan, which resulted in measurable outcomes and return on the marketing investment. Over the last four years, we have refined this process, helped our service line improve operational efficiency through primary research and embarked on business development efforts.

My experience in research and analytics, communications, and consensus building and my entrepreneurial spirit are critical to our continued success. Learn more about my experience through my LinkedIn profile or contact me at info@katherinelutz.com.